Valora and snakebyte Group Partner to Offer 1,500 Prizes Including Gaming Hardware and GameStore™ Subscriptions with Winning Cans of ok™ Brand Energy Drinks 

1 November 2018, Hamburg, Germany – Valora, a popular German retailer, announced today a partnership with snakebyte® group, leading innovators of consumer electronics hardware, centred around the exclusive ok™ brand of energy drink. Starting November, those purchasing the beverage stand a chance of winning one of 1,500 gaming accessories and subscriptions to GameStore™, the new game streaming service from snakebyte, offering gamers a chance to download and play hundreds of leading mobile games. Available to play online or offline, GameStore features an always-changing variety of titles, covering every genre from the latest blockbusters to retro classics, all without advertisements or micro transactions.

“We are delighted to partner with snakebyte, whose products resonate with gamers and the young at heart, the same demographic that we feel are drawn to our ok energy drink,” said Peter Obeldobel, CEO of Valora Retail Germany. Toni Hannott, CEO of snakebyte, commented, “With our range of cutting edge hardware and stylish designs, we feel that we’re perfectly suited to partner with Valora – a brand we feel reflects the same values ​.”

Available via its retail outlets across Germany, the special edition of its ok energy drink, features a code under the ring-pull of each can. The code can be entered on the website or redeemed via a QR code, where lucky participants will be able to instantly see if they are a winner. The prizes range from GamePads, Gaming Headsets, Drones and even Gaming Chairs. In addition, there is an instant price offered with each code, allowing gamers to test the GameStore on compatible Android™ devices exclusively for 15 days for free.

For further questions please contact:

Valora Retail Deutschland
Adrienne Schmidthals
Danziger Straße 35 a
20099 Hamburg
Fon: (040) 28 01 56-28

snakebyte Communications

Alex Verrey
Director, Global PR & Communications
Little Big PR Working on Behalf of snakebyte Group
Fon: +44 (0) 7957 204 660

Press support and pictures

Straub & Straub GmbH
Jacqueline Schwalm
Kirchentwiete 37-39
22765 Hamburg
Fon: (040) 39 80 35-46

About Valora Retail Germany
Valora operates the nation’s largest kiosk network in the retail and convenience sector and is the market leader in the German station and airport book trade. With k kiosk, cigo and ServiceStore DB, Valora offers three formats in the franchise system in small-scale retail and is one of the top 10 franchise systems in Germany. The kiosk branches, press and tobacconist outlets, convenience stores and station bookstores are present in all high-traffic locations: shopping malls, department stores, train stations and airports. The roughly 1,000 branches are divided into around 690 press and tobacco specialist outlets, circa 160 station and airport bookstores and around 150 convenience stores. The retail business of Valora in Germany is based in Valora Holding Germany GmbH in Hamburg.

About the Valora Group
Every day around 15,000 employees are involved in Valora’s network to bring a little bit of luck to their customers with a comprehensive convenience and food offer – close, fast, convenient and fresh. Valora’s approximately 2,800 small-scale sales outlets are located at high-frequency locations in Switzerland, Germany, Austria, Luxembourg, the Netherlands and France. The company includes, among others, k kiosk, Pretzelkönig, BackWerk, Ditsch, Press & Books, avec, Caffè Spettacolo and the popular private label ok.- as well as a steadily growing range of digital services. Valora also operates one of the world’s leading productions of pretzel pastries and benefits from a highly integrated value-added chain in the baked goods sector. Valora generates annual sales of more than CHF 2.6 billion. The Group’s headquarters are in Muttenz, Switzerland. The registered shares of Valora Holding AG (VALN) are traded on the Swiss stock exchange SIX Swiss Exchange AG.

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About snakebyte
Founded in 1997, the snakebyte Group, with offices in Germany, Shenzhen, the United States and Hong Kong, is one of the world’s leading providers of consumer electronics products. snakebyte develops and sells a wide range of media devices, gaming and simulation products, as well as drones and RC models. The snakebyte group has a high level of expertise in software and hardware development. They have an extensive development expertise in ecosystems where technology and media co-exist to create a state-of-the-art experience for their customers.

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GameStore is a subscription service that offers its customers a large number of games for Android platforms in premium versions (without ads and in-app purchases) in an ever-growing assortment at a monthly fixed price, terminable at any time.

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