Kowloon, Hong Kong – April 7, 2020 – Mad Catz Global Limited, leading gaming hardware innovators for 30 years, announced today that the Red Dot Jury has made its decision: The newly announced Mad Catz R.A.T.8+ ADV emerged victorious from the Red Dot Award: Product Design 2020 and won a Red Dot for its good design quality. This means that Mad Catz is one of the winners in the world’s most renowned design competition.
The R.A.T.8+ ADV is the latest gaming mouse in the Company’s legendary, multi award-winning live of R.A.T. Gaming Mice, favored by the discerning gamer thanks to its unique design, unrivalled adjustability and premium specification.
Expected to be available from June, 2020, the new R.A.T.8+ ADV combines customization with performance. Fully adjustable ergonomics allow gamers to adjust the mouse to their individual preference, with the palm, pinky, and thumb rests, fully adjustable to deliver uncompromised comfort. Embedded within a metallic red chassis, the internal Chameleon RGB Lighting can be configured to display over 16.8 million different colors. Removable weights add another dimension of customization ensuring gamers have the perfectly weighted mouse for sustained gaming sessions. Industry-leading sensors provide extreme precision up to 20,000 DPI/CPI, while premium switches are guaranteed to last up to 60 million clicks. Additionally, a versatile barrel roll scroll wheel and 4-level DPI selector ensures perfect precision. With 11 programmable buttons, and onboard memory to store up to 4 macro profiles, the R.A.T.8+ ADV represents cutting edge design and engineering for competitive gamers.
Speaking on behalf of Mad Catz Global Limited, Lucy Yeh, Marketing Manager commented, “Our line of R.A.T. Gaming Mice remain the jewel in the Mad Catz crown and key to its success lies in design. We crafted the R.A.T.8+ ADV to look strikingly different in appearance, but we’ve engineered all contact points to be fully adjustable as well, adapting to the gamers hand size and grip style, and vastly reducing repetitive stress injuries. It’s the unique adjustability featuring in both the R.A.T.8+ ADV and the regular R.A.T.8+ which gamers respond so positively to. We look forward to bringing the R.A.T.8+ ADV to market so that gamers worldwide can experience the unique qualities of the mouse for themselves.”
Professor Dr. Peter Zec, founder and CEO of Red Dotm commented, “The winners of the Red Dot Award have proved that they have created excellent products worthy of winning an award. The products won over the jury not only through their aesthetic, but also thanks to their incomparable functionality. With their designs, the award winners are setting new standards in their industry. I wish to congratulate them most sincerely on their success.”
The Red Dot Award: Product Design offers designers and manufacturers from all over the world a platform for assessing their products. In 2020, designers and companies from 60 countries entered more than 6,500 products in the competition. The international jury comprises experienced experts from different disciplines and has been convening for around 65 years in order to select the year’s best designs. The adjudication process lasts several days and is based on two essential criteria: The jurors test all of the entries in order to assess not just the aesthetic but also the materials selected, the level of craftsmanship, the surface structure, ergonomics and functionality. After intensive discussions, they make a decision on the design quality of the products. True to the motto “In search of good design and innovation”, only the best designs receive an award.
On 22 June 2020, the Mad Catz R.A.T.8+ ADV will be added to the exhibition “Design on Stage” in the Red Dot Design Museum Essen, where all of the award-winning products will be on show. The museum will thus be a hot spot for best-in-class industrial design. From that date, the R.A.T.8+ ADV will also be presented in the online exhibition on the Red Dot website. The Red Dot Design Yearbook 2020/2021 comes out in July 2020.
The R.A.T.8+ is available to purchase now from all leading retailers. The R.A.T.8+ ADV is expected to begin shipping from June 2020.
Additional information available at: www.madcatz.com
About Mad Catz
Mad Catz Global Limited is a global provider of innovative interactive gaming and entertainment products. Mad Catz products are designed to appeal to gamers of all abilities and across multiple platforms including in-home gaming consoles, handheld gaming consoles, Windows® PC computers, smart phones, tablets and other mobile devices. Mad Catz distributes its products via regional distributors to leading retailers around the globe. Mad Catz Global Limited is headquartered in Kowloon, Hong Kong. For additional information about Mad Catz and its products, please visit the company’s website at www.madcatz.com.
Mad Catz, the Mad Catz logo, and R.A.T., are trademarks or registered trademarks of Mad Catz Global Limited. All other company and product names may be trademarks of their respective owners.
About the Red Dot Design Award
In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. With more than 18,000 entries, the Red Dot Award is one of the world’s largest design competitions. In 1955, a jury convened for the first time to assess the best designs of the day. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Ever since, the sought-after distinction “Red Dot” has been the revered international seal of outstanding design quality. The award winners are presented in the yearbooks, museums and online. More information is available at www.red-dot.de.
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