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Mad Catz expands across China with exclusive distribution partner Beijing Rong Sen Century Tech Ltd

Mad Catz Global Limited, leading gaming hardware innovators for 30 years, announced today an exclusive distribution agreement with Beijing Rong Sen Century Tech Ltd., specialist distributors in PC and gaming peripherals with over 10 years’ e-commerce experience in China.

Distributing the full range of Mad Catz Global’s popular gaming hardware including R.A.T. Mice and S.T.R.I.K.E. Gaming Keyboards, Beijing Rong Sen Century Tech Ltd. will be retailing Mad Catz products on the biggest e-commerce platforms in China, JD.com and Tmall. Consumers will also be able to purchase the cutting-edge gaming accessories from one of China’s largest retail chains, Alienware™, and the range will be available across the country later this year.

In addition to re-establishing the Mad Catz brand in China, Beijing Rong Sen Century Ltd. is also supporting the growth of the brand, managing an online community for Mad Catz fans, where gamers will be able to give and exchange feedback, ask questions and be a part of the Mad Catz journey.

Mr. Richard Yang, General Manager of Beijing Rong Sen Century Tech Ltd. commented, “Working with Mad Catz is an excellent opportunity that we’re pleased to be a part of, bringing their industry-leading products to gamers across China. With our 10 years’ experience in Chinese e-commerce and established distribution network, we’re confident that we can deliver real growth for the Mad Catz brand and look forward to bringing their upcoming range of new hardware to market.”

Joane Huang, Senior Director of Sales and Marketing for Mad Catz Global Limited commented, “The gaming communities in China have long-awaited the return of Mad Catz, and we’re pleased to partner with Beijing Rong Sen Century Ltd. to deliver the gamers what they want: new, innovative gaming hardware. We look forward to gamers’ feedback and are excited to tap into the potential that the Chinese market holds.”

Additional information available at: www.madcatz.com

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About Mad Catz

Mad Catz Global Limited is a global provider of innovative interactive gaming and entertainment products. Mad Catz products are designed to appeal to gamers of all abilities and across multiple platforms including in-home gaming consoles, handheld gaming consoles, Windows® PC computers, smart phones, tablets and other mobile devices. Mad Catz distributes its products via regional distributors to leading retailers around the globe. Mad Catz Global Limited is headquartered in Kowloon, Hong Kong. For additional information about Mad Catz and its products, please visit the company’s website at www.madcatz.com.

You can also find more online through Mad Catz’ Twitter, and Facebook channels.

Mad Catz, the Mad Catz logo and R.A.T. are trademarks or registered trademarks of Mad Catz Global Limited. All other company and product names may be trademarks of their respective owners.

About Beijing Rong Sen Century Tech Ltd

Beijing Rong Sen Century Tech Ltd. is an experienced e-commerce specialist in Beijing that focuses on high-end consumer electronics products, PC and gaming peripherals. With more than 10 years e-commerce establishment in China, the Rong Sen Century Tech Ltd. team has developed an incredibly strong supply chain network, market research database and most importantly, a vision and approach for their customers worldwide. Rong Sen represents over 50 local and international brands, delivering different levels of sales and marketing activities in China.