Bigpoint’s Managing Director, Jeff Lu, took the opportunity to talk about strategy, current and upcoming products at Gamescom 2019; how Bigpoint remains committed to supporting their long running games and their communities, making sure that players can enjoy their favourite games even more than a decade after their initial release.
“If the great people here at Bigpoint have shown one thing, then it is that they understand their products and, more importantly, their players. The spirit of games has not changed. That is the key to keeping free-to-play games, that are over 10-years-old, alive, generating steady revenue.” Says Jeff Lu.
“Our players are not a statistic to us; they are real people with a passion and love for our games. Millions of our players have been counting on us for more than a decade to be able to play their favourite games like Seafight, DarkOrbit, Drakensang Online and Farmerama. We take this expectation very seriously. In fact, those games are still so popular that we are continually investing in them. In the case of Farmerama for example, we are currently porting completely to Unity to give our players the ability to keep playing even long after the flash technology will be shut off for good,” he goes on to say.
“This shows a level of enthusiasm and dedication that we also want to bring to our new titles, and this is why we are setting high standards for ourselves and the games we put out there. Does it mean that it sometimes takes longer for a game to be published? Sure, but we are confident that it is the right approach.”
Jeff Lu also revealed that the newest game from Bigpoint, WeFarm, will be heading into soft launch in selected test markets this September, giving players the chance to experience the game on iOS and Android devices ahead of the full launch later this year.
“WeFarm is more than just a farming game” he remarks, “It is a place where the players can escape and feel our enthusiasm and passion: players build the farm of their dreams, care for cute pets and, as Mayor of the local town, also actively develop and expand their new home.”
Players can also get adventurous and explore all the wonderful areas Woodland Springs has to offer, meet quirky and helpful characters and collect valuable items and resources to upgrade and design their farm and town.
During the soft launch phase, the game will be available in the Czech Republic, Spain, Hungary, Canada and Australia. “As an important part of the YOOZOO global network, we will also work closely with our parent company YOOZOO in China and, in the future, aim to expand to markets in China, India and South East Asia.” He added.
Bigpoint is a subsidiary of YOOZOO Games and a leading global online game developer and publisher. Headquartered in Hamburg, Germany, Bigpoint designs high-quality games for all gamer segments for browser, client and mobile. Employees from 35 countries use state-of-the-art technology to transform the industry with innovative gaming concepts, while setting international standards to fulfill the expectations of more than 350 million gamers in over 200 countries.
About YOOZOO Games and YOOZOO Holding Group
YOOZOO Games (SZ002174) was founded in 2009 and listed in China A-Share Stock Exchange Market in 2014. YOOZOO Games is a leading online game company and an interactive entertainment technology company. Headquartered in Shanghai, it also has subsidiaries and offices in Germany, India, Japan, South Korea, USA，Singapore and Taiwan. With the mission of “Inspire Your Dreams”, YOOZOO is to become the world’s leading provider of interactive entertainment.